International conservation charity Zoological Society of London (ZSL) launched a brand-new pop-up experience in London this week.
Based within a store just off Carnaby Street, the initiative is part of ZSL’s For People. For Wildlife. UK Aid Match appeal which aims to raise vital funds to tackle the illegal wildlife trade.
Made from recycled card, the 2D design tells the story of the people living on the borders Nepal’s wildlife-rich national parks and how, with support from ZSL, rural communities are no longer reliant on the forest for survival and are living side-by-side with wildlife.
The time-limited pop-up celebrates the entrepreneurial spirit of these communities. Visitors can connect a seamstress’ sewing machine to the forest with thread and pose with Shanti the life-sized cardboard elephant, with every pound raised at the experience being matched by the UK Aid Match appeal.
ZSL Director General Dominic Jermey CVO, OBE said, “With human populations growing, competition for space and resources increases, and the survival of some of the world’s most iconic wildlife hangs in the balance. Treetop homes are cut down; deer that feed the biggest predators are hunted; grasses are overgrazed, and rivers are fished bare. By supporting local communities, ZSL is changing this.
“Around the world, wildlife is going extinct – if we act now we can turn the tide and stop incredible species, like tigers, elephants and rhinos from disappearing forever.
ZSL’s pop up experience is open every day at 14-18 Foubert’s Place, Soho, London, W1F 7PH until 31st October 2019, free entry.
For more information go to ZSL.org/ForPeopleForWildlife