Group visits to ZSL London Zoo and ZSL Whipsnade Zoo
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West Midland Safari Park enters the Ice Age

From Friday 30th March visitors to West Midland Safari Park will be able to step back in time to the Ice Age and walk amongst the magnificent creatures that roamed the Earth millions of years ago.

The £1.25 million project is the largest exhibit of its kind in the UK and offers a fully immersive, multi-sensory experience with an enormous rumbling volcano and huge atmospheric ice cave, both of which can be walked through by explorers.

The Ice Age trail starts at the beginning of the Cenozoic Era nearly 65 million years ago and features over 20 life-sized species of mammals, many of which are animatronic. These moving, breathing and roaring creatures include a giant ground sloth, menacing hell pig, a herd of ginormous mammoth and a ferocious sabre-toothed cat, with canine teeth of up to a foot long to aid in precision killing.

Three distinct and interactive time zones showcase how our planet underwent significant climate change, from volcanic lands and lush greenery, through to barren landscapes with vast ice sheets stretching across large parts of the world. The prehistoric journey then continues to shows life on Earth after dinosaurs became extinct.

Ice Age complements the park’s Land of the Living Dinosaurs exhibit, which opened in 2015. The project began with a vision to tell the story of how plants, animals and geography have changed over millions of years, including the effect of man’s influence on the planet.

Neil James, Project Manager, said, “We are extremely proud of our new exhibit, which has taken over six months for us to create, install and complete. We have called upon international expert manufacturers and sculptors to create these magnificent creatures and their animatronic attributes, making them seem as life-like as possible.

He continued, “The biggest challenge for us was installing the huge volcano without giving away too much! Although we had several setbacks due to the cold weather, the build has been very successful and we have utilised a previously unused space between the Discovery Trail and the four-mile Safari Drive-through. We really hope that our guests enjoy the captivating journey that Ice Age will take them on. ”

Entry to Ice Age is included in the standard admission charge. For further information on visiting West Midland Safari Park go to or call 01299 402114.



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